Editorial Policy

Editorial independence

Editors and authors retain control over editorial conclusions, ratings, criticism, and recommendations. An advertiser, affiliate partner, retailer, marketplace, manufacturer, or public relations contact cannot buy a favorable review or require us to remove a fair criticism. Commercial teams may provide factual campaign details, but editorial staff decide whether and how those details belong in coverage.

O Dia Hoje may earn money from advertising, affiliate links, sponsored content, or other commercial arrangements. We label sponsored or paid material so readers can distinguish it from independent editorial work. Affiliate compensation does not change the price paid by a reader unless a retailer’s own terms say otherwise.

How we choose topics

We select topics based on reader usefulness, timeliness, availability of reliable information, relevance to U.S. shopping, and editorial judgment. Commercial potential may be one consideration in deciding what is sustainable to cover, but it does not determine our verdict. We are not required to cover every deal, product, marketplace, or viewpoint.

Research and review methods

Our process may include examining retailer and manufacturer pages, reading promotion rules, comparing listed specifications and prices, checking public records or documentation, consulting knowledgeable sources, and testing products or services. Not every article uses every method. We state or describe hands-on experience when it materially supports a review and avoid implying that a product was personally tested when it was not.

Writers should identify the seller or source of an offer, look for material exclusions, separate current facts from predictions, and avoid presenting a manufacturer’s claim as an established fact without attribution. Comparisons should use criteria relevant to the reader rather than criteria chosen only to produce a preferred winner.

Deals and coupons

Deal information is time-sensitive. Before publication, we may check the listed price, coupon instructions, eligibility limits, expiration details if available, and important conditions visible to us. Even after a check, an offer may change or disappear. Prices, stock, delivery, taxes, terms, and coupon eligibility may vary by region, seller, account, device, inventory, or other conditions. O Dia Hoje does not guarantee that a promotion will be available or work for every reader. The retailer’s checkout page and current terms control the transaction.

Reviews and recommendations

Reviews should explain the basis for their conclusions, including meaningful strengths, limitations, and who may or may not benefit from the product. A free sample, review unit, trial account, event invitation, or other material connection must be disclosed when relevant. Receiving access does not promise coverage or a positive result.

Ratings and recommendations can change when products, prices, evidence, or editorial standards change. We do not accept payment in exchange for changing an independent rating. Sponsored content is evaluated and labeled separately from independent reviews.

Accuracy, updates, and corrections

We aim to verify material claims before publication and link or attribute sources when useful. Fast-changing retail information can become outdated quickly. We may update headlines, prices, availability notes, links, product details, or analysis when new information becomes available.

Substantive errors should be corrected promptly after verification. A correction may be noted in the article when the change affects a reader’s understanding. Minor spelling, grammar, formatting, or link repairs may be made without a correction note. Readers can report a possible error through our contact form and should include the article URL and supporting details.

Conflicts of interest

Authors and editors should disclose financial, personal, or professional interests that could reasonably affect coverage. They should not review a product when an undisclosed conflict would compromise the work. Gifts or access should never be treated as a reason to soften criticism.

Use of automation and editorial tools

O Dia Hoje may use software tools to assist with research organization, transcription, translation, formatting, link checking, data processing, or drafting support. A human editor remains responsible for material published under our editorial process. We do not treat generated output as a source, and factual claims still require review against appropriate evidence.

Brand and trademark references

References to companies and products do not create a partnership or endorsement. Unless clearly stated otherwise, O Dia Hoje is not affiliated with any retailer, marketplace, manufacturer, or brand mentioned in its coverage. Trademarks and logos belong to their respective owners.